We The Kings - Say You Like Me

I really like the concept of this video and the way it was shot. The basic idea is that the band members are all trying to protect a girl from 'bad guys' but it is all in a video game style. The 'Bad Guys' are all cartoon, but the band members play themselves.

I like this because it is a fairly common concept (boy saving girl), but it is done in a really original way. There is a lot going on, and it does not get boring to watch, which means that people will be prepared to watch it more than once - the basic aim of a music video.