Digipak: Font

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Locations

My first location is a public footpath in the countryside. this would work well because it is very pretty but also is not a very busy place, which means I will not have to stop filming whilst people walk past. It is mostly used by dog walkers and occasionally farm vehicles.

The location is fairly easy to get to, the only problem with it is that if it has rained the night before or that morning then the path will be extremely muddy, which would make walking on it very difficult and potentially dangerous.

My second location is called St John's Lock. It's quite a busy lock on nice days, however, when it is sunny but cold it doesn't get that much traffic. The only issue with using the lock is that im not sure whether I would need to get permission from the lock keeper. a short walk from the lock is a field with the river running next to it, this is a public footpath and I may also use this because it would mean I would be able to use the river without worrying about asking for permission.

My final location is the woods, this area is easy to get to by car and on foot which makes it practical. There are about three public footpaths running through the middle of the woods, with the very wooded area's being private property, they are strictly private because of the animals that live within the bushes etc. and the area's are also widely used for hunting and shooting. Which could make them potentially dangerous. I would have to find out whether anyone would be shooting here before the day of filming as a safety precaution. My plan was to also bring a chair and a table into this area which may be quite difficult as the entrance is a small path, however im sure there will be a way around that.

Digipak Initial Planning

Actress

I chose to use Letitia because she fits the style of video that I wanted to film. I specifically wanted a girl who was blonde and confident, as she would be the only person featuring in the video.

Letitia and I are good friends, which I thought might make the filming process a lot easier and would be easier to arrange times to film etc.

These are some ideas for costume, I really want my actress wearing a dress, but at the moment im not sure how dressy I want her to look.

I really like the casual blue and pink dress, it would work for maybe the school scenes, but I also think that the black dress would contrast with the various settings really well, and when she takes her shoes off that could be very dramatic.

My Artist

The Lost Ones

 

Very well established

Five members who all play their own instruments

 
 Comfortable in the music industry - dont need to be on the cover of every album and in all their music videos

Magazine Analysis

Blink 182 - Neighborhods

 

 Album artowork shows artist name - first thing to be read on the page
The artist name is then repeated lower down
Showing some of the hit songs featured on the advert
Date of release text is same size as album name and artist name

 

You Me At Six - Hold Me Down

 

The design looks like an explosion coming from the artist name - exciting, make the album feel epic

Release date stands out in big yellow writing

Website is at the bottom of the advert

"You me at six" and "Hold me down" are next to each other, so you automatically associate the artist name with the album name

Panic! At The Disco - Pretty Odd

 

 

Artis name is the first thing you read

The whole advert is very out of the oridinary, meaning its eyecatching

The yellow of the middle square contrasts with the purple drawing the eye

 



Initial Script

Music Video Credits

I like the idea of having credits of some sort at the end of my music video, i got inspiration from some of these:

Although, it is mainly done by Macklemore and Ryan Lewis

Music Video Pitch

Treatment

My music video will be entirely narrative based, which highlights the bands popularity because they do not have to appear in the video for fans to know that it is their song. The song was written because the lead singer was bullied when he was in school and he wanted to make something to tell everyone that they will get through it etc. The message of the song is ‘just keep breathing’ and so I wanted to keep this theme for the music video.

The concept is that the girl is bullied at school or has a hard life at home, and she goes somewhere to escape and ‘just keep breathing’. The video will start with a small backstory about the girl, with various images of her at home or school looking upset and introspective – daydreaming about running away to her place. Then she will leave the house, and there will be a montage of the girl walking, running of sitting in different places, as though she is on a quest of sorts to find a place where she can relax and be herself and be happy. When she finally finds that place, it will be the first time we see the girl smile.

I want the locations to all be very different so that it feels like the girl has travelled a long way to get to where she can breathe. For instance, one location could be a busy high street and another could be Countryside River. If possible, I also want to go to an abandoned warehouse or building of some sort, and then contrast that with a very grand, estate home. The girl’s home should be very average; I don’t want to have the stereotypically ‘poor and depressed’ storyline, because it seems very cliché. I need a house which has a large garden so I can get a mid-shot of the house and have enough room to see the girl walking away from her house.

I wanted the video to be very arty and use lots of fancy camera techniques, but I’m aware that it may be hard to do things such as panning whilst keeping the camera flat, so I will either have to think of a way that I can do this without spending lots of money on hiring a steady cam, or settle with the video being handheld.

The girls costume will be basic but girly, she will probably be wearing a dress, although I want to make sure that the shoes are pretty and still practical because when she gets to the place where she can finally breathe, the whole concept is that she finally feels at home and so she takes her shoes off. So there will be a lot of close up of her shoes. They need to be practical because there will be a close up of her taking her shoes off and I don’t want it to take a long time to film and also I want it to look easy.

Digipaks Analysis

McFly - Motion In The Ocean

 

 

Key Conventions

Logo

Water theme (Which links with album title)

 

Appeal To Audience

The band are on the front cover

 

About The Artist

Shows them as fun and young

Colourful

 

 

Fall Out Boy - Folie A Deux

Key Conventions

Artists title and album name on front cover and cd

Colours

 

Appeal To Audience

Eccentric

 

About The Artist

Dark and mysterious

 

Paramore - Brand New Eyes

 

 

Key Conventions

Butterfly theme

Colour

Band logo

 

Appeal To Audience

Butterfly links to lyrics in song

Back cover from lead singers house

= feeling like they know the band well

 

About The Artist

Comfortable in their positions - dont need a picture of themselves

Not trying to be other people - using the frames from lead singers house